What’s Popping Off at Whaka EXPO

There’s a reason the Whaka 100 weekend feels more like a festival than just a race and this year, it’s going next level. With the biggest expo in Whaka history landing alongside the largest rider field in our 18 year journey, the atmosphere at village is set to be absolutely electric.

From global bike brands and tech demos to good eats, cold brews and trail talk, this is the place where race energy meets community vibes

The Bike Brand Big Guns
Get your hands on the latest gear, tech and trends from MTB royalty:

• Giant, Specialized, Forbidden, Yeti, and Velduro eBikes – if you're eyeing your next whip, this is where you do your window (or wallet) shopping.
• Shimano, SRAM, DT Swiss, Maxxis, Vittoria, Pirelli, Stan’s No Tubes, Lezyne, and Lazer – Whether you're geeking out over drivetrains or drooling over wheels, these tech tents are heaven.
• Evoc, Abus, Weldtite, Camelbak, VelociRax, Shokz, and Barz Optics – innovation meets performance with clever gear, bike security, hydration, and more.

Style, Fuel & Flow

• FastHouse, Tineli, NZO, Lorna Jane, and SOX Socks – kit up in style with the best threads on two wheels.
• Clif Bar, Pure Sports Nutrition, and That's It – stock up on race fuel and real-food options.
• Pure Sweat Sauna – recover like a pro with a post-ride sweat.
• Stashed – dial in your gear transport and organisation game.

Cold Brews & Good Times

• Emerson’s Brewery is back on-site – whether it’s a finish line brew or a mid-expo refresher, they’ve got the goods.

Pro Tip:
Make Friday your recon day... It’s not just about the race pack pickup. Friday’s the unofficial Trade Day, less crowds, more chat time with brand reps, and a sneak peek at what’s dropping next season.

Final Word
Even if you’re not toeing the start line this year, there’s a tonne of action waiting at Whaka Basecamp. Come for the tech, stay for the tunes, and leave with your stoke levels fully topped up.

📅 Expo open all weekend | Whakarewarewa Forest, Rotorua
📍 Free entry for supporters and fans

Learn more www.whaka100.co.nz/expo