The ultimate opportunity to connect to the largest gathering of New Zealand’s cycling community. With over 7,500 fans of outdoor sports and active lifestyles estimated over the weekend.

WHY EXPO AT WHAKA 100?

THE AUDIENCE

• NZ’s largest fan gathering of cyclists, passionate about active lifestyles, the outdoors and environment.
• Demand from fans to connect with brands to educate and buy.
• National audience, with international attendance
• Ages from 5-81 years, with a core demographic of 30-59 years, 70:30 male/female split.
• ​Average household income of $188k, with 42% over $200k

THE OPPORTUNITIES

• Build Your Own or Ready To Go expo options, see below.
• Excite, educate and sell to an engaged, ready-to-buy audience.
• Ideal dates for Spring/Summer season connecting with buyers ahead of Christmas.
• Options to demo, host, and add-value for new and existing customers through add-ons.
• NEW 2025: Trade Day for industry-only invitees to see your embargoed product ranges, with bookable presentation space, and connect through riding with discount entries.

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EXPO OPTIONS
​Select your site setup option:​​

• A) BUILD YOUR OWN
  • Space-only
  • Use your existing event assets (tent, flags etc)
  • Fully own the brand experience
  • Add-on power, wifi and proflooring
  • Trade-day included

• B) READY TO GO 
  • Space in our pre-built marquee
  • Three expo walls
  • 2x flag positions
  • Add-on power, wifi and proflooring
  • Trade-day included

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MAPS AND SITE SELECTION
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PRICING

NOT READY TO BOOK? RESERVE YOUR SITE

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WHAT'S INCLUDED?

• On-site expo manager to help with arrival & setup questions and troubleshooting
• Parking & security for peace of mind when leaving your site overnight

WHAT'S ADDITIONAL?

• Power - Standard single socket for powering your devices and displays
• WiFi - For basic data such as EFTPOS and emails (note there is intermittent mobile signal at Waipa)
• ProFlooring - installed raised flooring for quality feel and extra protection from ground conditions.
• Discount Event Entries - On request and subject to availability. Perfect for competitions, rewards or staff leading into event.
• VIP Lounge Passes - On request, includes drink and food tokens for this exclusive space
• Demo space - need extra space for customers to try out your products? Get in touch.
• Trade Day Presentation Slot - book our presentation space by the hour to showcase your products.

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​TIMINGS
Pack in and out times are strict, and brands that pack out early will endanger damaging their brand reputation. We invite exhibitors to stick around, have a beer and celebrate the achievements of those last riders across the finish line.
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• ​Thursday 23 October
  • ​8:00am-6:00pm - Pack in
• Friday 24 October
  • 6:00am-9:00am - Pack in
  • 9:00am-2:00pm TBC Expo Zone Trade Only
  • 10:00am-5:00pm - Main venue open
• Saturday 25 October
  • 9:00am-3:30pm - Venue open
• Sunday 26 October
  • 9:00am-6:00pm - Venue open
  • 6:00pm-8:00pm - Pack out
• Monday 27 October (Labour Day)
  • 8:00am-3:00pm - Pack out​

QUESTIONS?

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NEED BRANDING?
Discounted branded gazebo available from Brand Display. Brand Display are integrated with Whaka 100, allowing you to order branding direct to the Whaka 100 warehouse and have it delivered to your expo site on pack-in.

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EXHIBITOR GUIDELINES
You must read and accept these guidelines and rules before booking your expo site. 

ENQUIRE NOW