Whaka 100 MTB Marathon
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EXPO OPPORTUNITIES

​Ready to connect with over 3,000 engaged daily visitors, at New Zealand's largest cycling event, and Southern Hemisphere's largest mass-participation MTB event?
WHY EXPO AT WHAKA 100

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THE AUDIENCE
  • The largest gathering of cyclists and enthusiasts in New Zealand
  • Engage with not only cycling enthusiasts, but an audience tuned in and engaged in active lifestyles, the outdoors and environment.
  • Engaged audience, looking to touch, feel, sample and buy product.
  • 70/30 men-women split
  • Average household income of $127k, with 27% over $200k
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THE OPPORTUNITIES
  • Multiple expo sites sizes catering for different needs and budgets.
  • Excite, educate and sell to an engaged, ready-to-buy audience.
  • Options to demo, host, and add-value for new and existing customers through add-ons.

​FINISHLINE EXPO
Located at the Event HQ at Waipa MTB Carpark, the finishline expo provides the greatest time and foot traffic over the event. Participants, supporters and fans will be spending time here relaxing, watching riders, enjoying entertainment and browsing the expo sites with an eye to buy. It provides greater options to demo and display products.

​TIMINGS
  • ​Thursday 19 October
    • ​6:00-6:00pm - Pack in
  • Friday 20 October
    • 6:00-10:00am - Pack in
    • 10:00-5:00pm - Venue open
  • Saturday 21 October
    • 10:00-3:00pm - Venue open
  • Sunday 22 October
    • 10:00-5:00pm - Venue open
    • 5:00-8:00pm - Pack out
  • Monday 23 October
    • 8:00-5:00pm - Pack out

SITE COSTS
3x3m - $395.00
3x6m - $592.50
3x9m - $888.75
6x6m - $1,185.00
All prices exclude GST.
book your expo site

OPTIONAL ADD-ONS 
  • 2 day VIP Lounge passes - $90 (included daily food and drink voucher)
  • Site power - $50
  • Wifi access - $100
  • Discounted race entry 
ADDITIONAL SERVICES
Get in touch to discuss any of the additional services available below so we can understand your needs. 
  • Pre-pitched marquee service
  • Placement of product in official Whaka 100 merch shop tent
  • Customer hosting opportunities with shuttles, VIP tent access etc
  • Demo space for products ​
NEED BRANDING?
Discounted branded gazebo available from Brand Display. Brand Display are integrated with Whaka 100, allowing you to order branding direct to the Whaka 100 warehouse and have it delivered to your expo site on pack-in.
book your expo site

EXHIBITOR GUIDELINES
RESTRICTIONS
The following products categories/products are subject to approval for sale or display at  the event, please contact us 07 213 1040 or hello@whaka100.co.nz if your product is listed below:
  • Motor vehicle brands 
  • Beer products
  • Bicycle care
  • Bottles & hydration packs
  • Bike tools
  • Helmets
  • Tyres
  • eBike engine
  • Skincare excluding sun protection products

BRAND PRESENTAION & SITE GUIDELINES
On purchase of a site, the exhibitors and vendors accept, acknowledge and agree to abide by the brand presentation guide & site guidelines and agree to service the site for the duration of the site opening hours, unless by prior arrangement.
  • How many brands can we display?
    Exhibitors must provide detail of all brands that will be displayed in the expo site, this is done during the application process. External branding on the site must only display the one brand. If the company has booked two or more sites, one brand can be displayed per site. All activity must be contained within the site.
  • How can we advertise on our site?
    As outlined only one brand maybe promoted per site, all advertising material must be installed within the site. Flags can we attached vertical to tents within the site. No signage is to impact the public common space. Bike racks must be contained within the allocated site. All hand out flyers must be pre approved before being handed out.
  • Can we have alcohol on site?
    There is strictly NO ALCOHOL to be brought into the event at any time, this includes pack-in and out or during the event. Emerson’s Brewing are onsite and hold the special license for the event. Security will be conducting spot checks as required by the conditions of the liquor license. 
  • Do I need to peg my tent down?
    All tents must have sufficient fastening to the ground by either using sufficient weights or large marquee pegs. Typical 10cm camping pegs are not suitable.

OTHER SITE RULES
  • Exhibitors are solely responsible for the ongoing and final clean-up of their site in a timely manner. All rubbish and recycling must be removed daily.
  • Expos sites cannot be shared or sublet to another partner without permission from the event.
  • Exclusivity is not guaranteed to exhibitors; however the event will ensure reasonable effort is made to prevent clashes.

FOREST ACTIVITIES
The land on which the Redwoods (Tokorangi & Whakarewarewa Forests) sits is privately owned by iwi through CNI Iwi Holdings Ltd. The forests are managed by the Rotorua Lakes Council and Kaingaroa Timberlands who work together with iwi, Ngati Whakaue and Tuhourangi Tribal Authority, to manage them as productive plantation forests alongside recreational use, recognising the direct and indirect value recreation has to the district.

All parties have agreed to manage recreational activity under the Recreational Use of the Tokorangi and Whakarewarewa Forests Policy. This Policy requires any activity, except for general public access on foot, bike and horse, to obtain a permit or concession to allow the activity to take place.

Activities that require a forest permit or concession outside of the expo space include:
  • Demonstrating bikes and other equipment
  • Function hosting
  • Brand promotion
  • Photography and video

If you would like further information such as guidelines for holding an event/activity/filming or to hold a concession, or to obtain an application form please go to www.redwoods.co.nz/permits-concessions

CANCELLATIONS & REFUNDS
If your brand can no longer activate in the Expo, an expo fee refund can be requested up until 5pm on the 1 October 2023 to receive 70% of the site fee. It is the sole responsibility of the exhibitor to ensure the Whaka 100 office has received your communication via email hello@whaka100.co.nz. If you have not heard from us within 7 days of this request, please call us on +64 (0)7 213 1040. Please allow up to 7-14 days for your refund to be processed. The refund is automatically issued to the credit card originally used to pay for the booking.

FORCE MAJEURE EVENT
You, the exhibitor, further understand and agree that the Event may be cancelled, modified, delayed, re-routed or brought to a premature end without notice if a natural disaster, fire, flood or other similar major events (including without limitation, wind, rain, hail, hurricane, earthquake, acts of terrorism, labour difficulty, work stoppage, insurrection, pandemic and war) beyond Nduro’s control makes it impossible for the event to take place on the scheduled dates or to continue. There shall be no refund of the site bookings or any costs that a participant may incur in connection with the Event should a force majeure event cause the cancellation, postponement, alteration, or early termination of the Event.
book your expo site
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PRESENTING  PARTNER
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  • ENTER NOW
  • EVENTS OPTIONS
    • 100km
    • 50km
    • 25km
    • 10km
    • 5km Kids
    • Summit Challenge
    • eBike events
    • Miler - 2026
  • ENTRY INFO
    • Entry Pricing
    • Manage my entry >
      • Refunds & Withdrawal
    • Participant FAQ
    • Event Rules
  • EVENT INFO
    • Training
    • Travel & stay >
      • Rider Hangouts
    • Finishline Festival
    • Whaka 100 App
    • Results
    • Spectating
  • Community
    • Join Participants Group
    • Images
    • Video
    • About Whaka 100
    • Our partners
    • News
  • Merch