The Whaka 100 finish line festival is the coolest place to hang out during the event with live music, food and beverages, rider lounge, Shimano bean bags, and expo with products from great mountain bike and outdoor brands. It's free to check out for all participants, spectators and the public, so explore and chat with your favourite brands.

Friday 23 October 2026
Finish line Festival & Expo
10:00am - 7:00pm ​
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Saturday 24 October 2026 
Finish line Festival & Expo
9:00am - 3:30pm 

Sunday 25 October 2026
Finish line Festival & Expo
10:00am - 6:30pm

If you're a MTB club looking to attend, book a free club site.

EXHIBIT WITH US

FREE CLUB SITE BOOKING

WHO IS ON SITE 2026?

​Get ready to explore an incredible lineup of exhibitors bringing you the best in biking, gear, and outdoor essentials! Here’s a sneak peek of some of the amazing brands you’ll find at the expo:

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EXPO ​LOCATION

EXHIBIT & DEMO TO YOUR AUDIENCE

Whaka 100 Expo
A turn-key way to share your product and services with the event's daily footfall of over 3,000 engaged visitors. With sites starting at 3x3m, get your product into the hands of customers looking to buy over the weekend.

expo opportunities

Partnership opportunities
Want to take your brand beyond expo? Create meaningful and valuable brand engagement throughout the year with fans of Whaka 100, cycling, and outdoor fun and fitness. 
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build your partnership