The Whaka 100 finish line festival is the coolest place to hang out during the event with live music, food and beverages, rider lounge, Red Bull beanbag garden, and expo with products from great mountain bike and outdoor brands. It's free to check out for all participants, spectators and the public, so explore and chat with you favourite brands.
If you're a MTB club looking to attend, book a free club site.
If you're a MTB club looking to attend, book a free club site.
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WHO IS ON SITE?

ISUZU UTES NEW ZEALAND
When the going gets tough, generations have trusted the power and reliability of an Isuzu ute to get the job done. Come meet the team and see the Isuzu Utes on display at the event with the latest D- MAX and MU-X vehicles and get your medal engraved with your time for free.
When the going gets tough, generations have trusted the power and reliability of an Isuzu ute to get the job done. Come meet the team and see the Isuzu Utes on display at the event with the latest D- MAX and MU-X vehicles and get your medal engraved with your time for free.

TINELI
Tineli deliver world class custom and retail cycle clothing for road cycling, mountain biking and triathlon, blending the highest quality garments with head turning designs.
Tineli deliver world class custom and retail cycle clothing for road cycling, mountain biking and triathlon, blending the highest quality garments with head turning designs.

EMERSON'S BREWING
The Emerson's story begins in ancient times, also known as the eighties. A young, impressionable Richard spent some time living in Edinburgh. He was fascinated by the culture – the pub culture that is. Providing refreshments to participants post-event, and supporters throughout the day, Emerson’s are on site at the Whaka 100 to provide good drinks and good vibes. The Emerson's Brewing Company promotes the enjoyment of its beer in a responsible manner.
The Emerson's story begins in ancient times, also known as the eighties. A young, impressionable Richard spent some time living in Edinburgh. He was fascinated by the culture – the pub culture that is. Providing refreshments to participants post-event, and supporters throughout the day, Emerson’s are on site at the Whaka 100 to provide good drinks and good vibes. The Emerson's Brewing Company promotes the enjoyment of its beer in a responsible manner.

CAMELBAK
We deliver better hydration so you can do more of what you love. We’ve got your bak.
We deliver better hydration so you can do more of what you love. We’ve got your bak.

VITTORIA TYRES
Vittoria is the world’s leading brand of performance bicycle tires, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings. Vittoria develops bicycle tires for all performance levels in road, off-road and urban use.
Vittoria is the world’s leading brand of performance bicycle tires, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings. Vittoria develops bicycle tires for all performance levels in road, off-road and urban use.

ABUS CYCLING
Always advancing, always improving. We want to provide professionals and ambitious amateur cyclists with attractive sports helmets without any compromise.
Always advancing, always improving. We want to provide professionals and ambitious amateur cyclists with attractive sports helmets without any compromise.

WELDTITE
Over 80 years of manufacturing the world’s most comprehensive & innovative range of bicycle maintenance products
Over 80 years of manufacturing the world’s most comprehensive & innovative range of bicycle maintenance products

LEZYNE
Premium quality bicycle accessories using the best materials available. Designed, engineered, manufactured and tested in-house. Pure function and clean aesthetics is the essence of Lezyne.
Premium quality bicycle accessories using the best materials available. Designed, engineered, manufactured and tested in-house. Pure function and clean aesthetics is the essence of Lezyne.

PIVOT CYCLES
Head to the Pivot Cycles stand to be in with a chance to win a sweet cowbell so you can make hella noise when spectating. Also check out their great range of bikes from Whaka weapons to eBikes.
Head to the Pivot Cycles stand to be in with a chance to win a sweet cowbell so you can make hella noise when spectating. Also check out their great range of bikes from Whaka weapons to eBikes.

THAT'S IT
Born on the wild west coast where the waves are heavy and the snow goes deep. Ben and Ness connected over a love of nature and the great outdoors. Searching for a sustainable way to make a difference in the world, they landed on growing magical mānuka.
Born on the wild west coast where the waves are heavy and the snow goes deep. Ben and Ness connected over a love of nature and the great outdoors. Searching for a sustainable way to make a difference in the world, they landed on growing magical mānuka.

SQUIRT CYCLING PRODUCTS
Squirt is a new generation chain lube that is 100% biodegradable containing no organic or harmful solvents and it is environmentally friendly. It dries with application leaving a layer of lubricating wax on the chain that does not attract dirt, staying on for extended periods as no grinding paste formation occurs. Squirt lube can be reapplied when needed and does not need cleaning ensuring smooth operation and increasing drivetrain life.
Squirt is a new generation chain lube that is 100% biodegradable containing no organic or harmful solvents and it is environmentally friendly. It dries with application leaving a layer of lubricating wax on the chain that does not attract dirt, staying on for extended periods as no grinding paste formation occurs. Squirt lube can be reapplied when needed and does not need cleaning ensuring smooth operation and increasing drivetrain life.

SHREDDER BIKE RACKS
Manufacturer of 6-bike, 5-bike, 4-bike, 3-bike and trailers for mountain bikes. Custom fitting for some vehicles, Extra quick to load & designed to haul
Manufacturer of 6-bike, 5-bike, 4-bike, 3-bike and trailers for mountain bikes. Custom fitting for some vehicles, Extra quick to load & designed to haul

TEAM CP
No matter what success looks like for you… through regular communication, nutrition advice, technique coaching and fun group training sessions – we help you become fitter, stronger, faster and equip you with a great race plan. So, on race day you can Be Awesome!
No matter what success looks like for you… through regular communication, nutrition advice, technique coaching and fun group training sessions – we help you become fitter, stronger, faster and equip you with a great race plan. So, on race day you can Be Awesome!
EXHIBIT & DEMO TO YOUR AUDIENCE
Whaka 100 Expo
A turn-key way to share your product and services with the event's daily footfall of over 3,000 engaged visitors. With sites starting at 3x3m, get your product into the hands of customers looking to buy over the weekend. |
Partnership opportunities
Want to take your brand beyond expo? Create meaningful and valuable brand engagement throughout the year with fans of Whaka 100, cycling, and outdoor fun and fitness. |